Effective Date: 26 October 2024

LDM Learning (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, www.ldmlearning.com (“Website”), or interact with our services, including training, learning and development solutions, and performance solutions for corporates, organizations, and individuals.

1. Information We Collect

We collect the following types of personal data in order to provide and improve our services:

• Personal Identification Information: such as your name, email address, and contact information when you contact us, request a service, or subscribe to our newsletter.
• Professional Information: such as your job title, company, and any other details you provide when signing up for training or consulting services.
• Financial Information: such as payment details when you purchase a product or service from us.
• Technical Information: including your IP address, browser type, operating system, and other online identifiers collected through cookies and similar technologies when you use our Website.

2. How We Use Your Information

We use your personal data for the following purposes:

• Service Delivery: to process your requests, provide you with our training and development solutions, and fulfill any contracts with you.
• Communication: to respond to your inquiries, provide customer support, and send service-related information, including important updates.
• Marketing and Promotions: to send you newsletters, updates, promotional materials, and other information that may be of interest to you. You can unsubscribe from these communications at any time.
• Website Analytics: to analyze usage patterns, optimize our Website, and improve user experience.
• Compliance: to comply with legal obligations and enforce our rights, including data protection and financial regulations.

3. Legal Basis for Processing

Under the GDPR, we process your personal data based on the following lawful grounds:

• Contractual Obligation: to perform a contract with you or take steps at your request prior to entering into a contract.
• Legitimate Interests: to fulfill our legitimate business interests in providing and improving our services.
• Legal Compliance: to comply with legal obligations and regulatory requirements.
• Consent: where you have provided explicit consent, such as subscribing to our marketing communications.

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal data. We may share your information with:

• Service Providers: third-party companies and individuals that assist us in providing and improving our services (e.g., payment processors, website hosting services).
• Compliance and Legal Requirements: where required to do so by law or to protect our rights or the rights of others.
• Business Transfers: in the event of a merger, acquisition, or sale of all or a portion of our assets, personal data may be transferred to the new owners.

5. International Data Transfers

As a company based in Nairobi, Kenya, we may transfer your personal data to countries outside the European Economic Area (EEA). When we do so, we ensure that your data is protected to a standard equivalent to that provided within the EEA, using safeguards such as standard contractual clauses.

6. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required to comply with legal, tax, or regulatory obligations. After this period, we securely delete or anonymize your data.

7. Your Rights Under GDPR

If you are located in the EEA, you have the following rights regarding your personal data:

• Right to Access: to request a copy of the personal data we hold about you.
• Right to Rectification: to request corrections to any inaccurate or incomplete data.
• Right to Erasure: to request deletion of your data under certain conditions.
• Right to Restrict Processing: to request that we limit our use of your data under certain conditions.
• Right to Data Portability: to request your data in a commonly used, machine-readable format.
• Right to Object: to object to the processing of your data for certain purposes.
• Right to Withdraw Consent: to withdraw consent at any time where we process your data based on your consent.

To exercise any of these rights, please contact us at liliandeborah@ldmlearning.com. We will respond to your request within the statutory timeframe as required by GDPR.

8. Security of Your Data

We use industry-standard security measures to protect your personal data from unauthorized access, loss, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to collect and analyze information about your usage. You can set your browser to refuse cookies, but this may limit certain features of our Website.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or regulatory requirements. Any updates will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

LDM Learning
Email: liliandeborah@ldmlearning.com
Address: 69492 – 00400, Nairobi